Louisville Built – “The Greatest” Limited Edition Hoodie

Honored. Humbled. Grateful.

“The Greatest” Hoodie is more than a release—it’s a moment in history.

Before his passing, The Greatest wore Louisville Built. That moment became a permanent part of our journey and our city’s story. To honor that legacy, we are releasing this extremely limited edition hoodie, featuring a vectorized illustration inspired by that original image—created with intention, respect, and pride.

The front showcases the powerful portrait titled The Greatest. The back features one of the most iconic reminders ever spoken:
“He who is not courageous enough to take risks will accomplish nothing in life.”
Above it all sits the Louisville skyline and red bird—symbols of the city that shaped a global icon.

This release is deeply personal and intentionally rare.

Only 25 hoodies exist. Each one is individually numbered (1–25) and includes a custom sleeve patch, marking its authenticity and significance. Every hoodie also comes with an exclusive commemorative keychain, created specifically for this drop.

We chose January 17th for the release as a tribute to a birthday that means everything to this city—honoring a life that represented confidence, courage, and greatness far beyond sport.

Once these are gone, they will never be reproduced.

This drop is for the city.
This drop is for the legacy.
This drop is history.

Details

• Limited edition — only 25 made

• Individually numbered (1–25)

• Custom sleeve patch on each hoodie

• Exclusive commemorative keychain included

• Premium midweight fleece for comfort and durability

• Unisex fit with lined hood and front pouch pocket

• Front: Vectorized portrait “The Greatest”

• Back: Iconic quote with Louisville skyline and red bird

Louisville pride. Forever. 🥊